Hyundai Palisade deals in San Diego

Introduction

If you’re shopping for a 2025 Hyundai Palisade SE in the San Diego area, this page gives you the numbers you need to negotiate confidently. The market data shows there is only 1 dealer currently listing this model locally, which directly impacts inventory availability and dealer competition. You’ll learn the MSRP, realistic market range, how the market scores translate into buying power, what to expect during negotiations, and the financing landscape as of the latest data.

What Is the Hyundai Palisade Actually Worth?

The 2025 Hyundai Palisade SE is listed by the manufacturer at an MSRP of $37,800. Independent market analysis estimates a fair market range between $36,666 and $35,154, while an aggressive target price—what a well‑prepared buyer might aim for—is around $34,020. All three figures are estimates derived from manufacturer MSRP data and reflect current pricing trends in San Diego.

The San Diego Hyundai Palisade Market Right Now

San Diego’s market for the Palisade SE is defined by a single local dealer, giving the market a dealer competition score of 2/10. The inventory score sits at 5/10, indicating a moderate level of stock on the lot. Negotiation opportunity is rated 6/10, suggesting room for price movement, while financing incentives score 3/10, reflecting limited manufacturer‑backed rebates or low‑APR programs. The composite overall buyer advantage is 4.1/10, meaning the market leans slightly toward the dealer but still offers actionable leverage for an informed shopper.

Market Score Table

Metric	Score
Dealer Competition	2/10
Inventory Score	5/10
Negotiation Opportunity	6/10
Financing Incentives	3/10
Overall Buyer Advantage	4.1/10

The overall buyer advantage of 4.1/10 tells you that while the market isn’t a buyer’s paradise, there is enough flexibility—especially in negotiation—to improve on the MSRP if you approach the process strategically.

What Negotiation Looks Like for This Vehicle

The Palisade SE’s negotiation difficulty is labeled moderate. Coupled with a dealer competition score of 2/10, this means the lone dealer has limited pressure from nearby rivals, but the moderate difficulty rating indicates that the dealer will still expect a reasonable markup over the aggressive target. A smart strategy is to start negotiations at the aggressive target of $34,020, citing the fair market range of $35,154–$36,666 as evidence of what other regions are paying. Emphasize the limited inventory score and ask for any dealer‑level discounts, such as floor‑plan reductions or loyalty credits, even if manufacturer incentives are absent.

Current Financing and Incentives

At the time of this report, there are no active incentives for the 2025 Hyundai Palisade SE in San Diego. The financing notes simply state that standard financing is available through the dealer or your own lender. Because there are no manufacturer rebates or special APR offers listed, focus your negotiation on the purchase price rather than financing terms. You can still leverage the dealer’s willingness to arrange competitive loan rates, especially if you have pre‑approval from a bank or credit union.

How AutoLenis Works for San Diego Buyers

AutoLenis runs a 48‑hour auction where 8 dealers compete to present you with their best offer on the vehicle you want. After you submit a request, the platform notifies participating dealers, who each submit a price within the two‑day window. You then review the offers side‑by‑side, select the most favorable one, and finalize the purchase directly with that dealer. The process is transparent, time‑boxed, and eliminates the need for you to chase multiple dealerships yourself.

Frequently Asked Questions

1. How many Hyundai dealers in San Diego sell the Palisade SE? There is currently 1 dealer listing the 2025 Palisade SE in the San Diego metro area.

2. What price should I aim for when negotiating? Start with the aggressive target of $34,020 and reference the fair market range of $35,154–$36,666 to justify a lower offer.

3. Are there any manufacturer incentives or rebates available? No active incentives are listed for this model in San Diego at the time of the data.

4. How does the AutoLenis auction protect me from overpaying? The 48‑hour, 8‑dealer competition forces dealers to present their most competitive price quickly, giving you a clear view of the best market offer without prolonged haggling.

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By Markist Athelus, Founder of AutoLenis

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Last Updated: 2026-06-14 | Data as of: 2026-06-07